Business Advice To My Younger Self, Who Had No Idea What He Was Doing.

Copying what other “successful” companies were doing on the surface wasn’t much of a strategy.

Monkey see, monkey do. Pic by Suji on Pixabay.

I bought the Ping-Pong table, the Fussball table, the Super Nintendo, the Xbox, the bean bags, the cool pictures and posters. The IKEA shelves, full of cool and quirky things.

We had the Google Partners banners, the social media brand pillows, the fancy desks, all the iMacs and MacBooks, the drum set, the “entrepreneur” books and the art-deco waiting room.

By all means — we looked the part as a modern, creative digital agency.

We did the team huddles, the motivational videos, the pep-talks. We grabbed bits and pieces that we liked from other companies mission, vision and values. We spent months perfecting our own logo, our website and our business cards.

I’m telling you — we had it all. Except for one thing.

We had no idea what we were doing. We went through 6 different project management systems in 4 years, two different business partners, 3 almost mergers, re-invented our services at least twice a year. Changed logos 3 times and I’ve probably had 8 sets of business cards.