Copying what other “successful” companies were doing on the surface wasn’t much of a strategy. — I bought the Ping-Pong table, the Fussball table, the Super Nintendo, the Xbox, the bean bags, the cool pictures and posters. The IKEA shelves, full of cool and quirky things. We had the Google Partners banners, the social media brand pillows, the fancy desks, all the iMacs and MacBooks, the…